- 4 MIN LONG
- LOW EFFORT
- 4 PRODUCTS
Couch potato to GQ model The House 99 ambassador gives us the run down on how he reinvented himself.
It’s no secret that Gwilym Pugh, House 99’s flame-bearded ambassador, has gone through something of a Herculean change.
Gone is the twenty-stone insurance worker he once saw in the mirror, the man who sat at his desk for twelve hours a day and ordered takeaways at night.
Now, the person he sees every morning is a Welshman of myth. His long hair and big ginger beard have become the envy of Instagram (and with 300K followers, there’s no shortage of green eyes).
This new look has propelled him onto the pages of GQ. He also has that other enviable trophy: his tattoos. It wasn’t long before House 99 and David Beckham came knocking.
But how exactly did Gwilym achieve the mother of all transformations? Here, he tells us in his own words how he reinvented himself.
DON’T RUN WHEN YOU CAN WALK
“Through trial and error I’ve tried loads of different training methods, but I’ve always had to work around long-standing injuries. Most traditional gym workouts seem to set me back. I’ve found that keeping active generally has been key. I always make sure I’m on my feet – I walk everywhere instead of taking the tube and average between 15,000 - 20,000 steps per day. One of the biggest changes to my lifestyle is that I’m no longer chained to my desk for twelve hours a day. You don’t have to go to the gym to change yourself. I also love hiking, yoga and skipping to help with mobility.”
DITCH THE TAKEAWAYS, EMBRACE CHEAT DAYS
“One of the biggest changes I’ve made is to be more aware of what I’m eating. I spent a lot of time early on learning about nutrition and what works. After a few years of weight loss I went to see a dietician and got a meal plan made up - this really helped me continue to see results. But the first step was to cut out junk food and takeaways, apart from the odd cheat day here and there. We all know it, but the key to successful weight loss is a slow sustained loss - making gradual lifestyle changes that you can maintain easily.”
COFFEE, MOISTURIZE, GROOM
“My morning ritual is pretty straightforward. First things first: coffee. Then I give my skin a good cleanse with the . A few times a week I also give my beard a deep cleanse with the . My next step is always sunscreen - being a paler specimen I never ever skip the SPF. Finally, I nourish my beard with some . If it needs a trim, I always backcomb it first, then freehand the rough shape little by little. I find the backcombing helps prevent making any serious mistakes. After combing it back down again I pick out stray hairs with scissors.”
GET SOME ADVICE
“My beard kind of evolved throughout the years but back when I was first growing it, I let my barber make the call. It was scratchy and annoying to begin with, but that passed after a bit. I was in a band at the time and my barber asked me why I didn’t grow a beard. I’ve not looked back since.”
“Thai green curry is my go-to dish. But really, it’s about eating well as much as possible. I decided to get healthy and eat properly, and what I’ve found is that anything’s possible. All of these things combined help me gain a lot of confidence.”
A big shout out to Gwilym - well done mate, and thanks for making the time to chat to us.
And if you’re interested in becoming one of the bearded brothers, check out our handy guide to beards; .